Online Marketing Strategies for Small Businesses – 14 Tips That Will Help You Succeed

posted in: Marketing | 9

The world of Internet Marketing is in a constant transformation. And social media plays an important role on this revolution. The number of things you can do with it today, and the benefits it provides businesses in general simply amazes me.

Although, social media has changed a lot since it first popped up in the online world a little over 10 years ago. Take our own posts as an example; it’s even funny to see how much they changed. In my case, they go from the nonsense stuff I used to post, to the more thought out text, photos, and edited videos you see nowadays.

That makes me think of the days I had to wait until I got home to upload pictures to MySpace. Today, we use our smartphones to broadcast live videos to our “fan base”. Again, it’s just amazing how much it changed.

digital marketing

Knowing how to market social media is definitely a valuable skill. But that’s just one of the tools online marketers use to promote businesses.

There are actually a myriad of options used to optimize website traffic. I’ve put together a list of useful things to consider when marketing your website.

1. Content is King

First things first. The most important thing in a post is the message you’re trying to convey. And for that, your content needs to do the job of passing information and drawing the reader’s attention.

The main goal is to educate your visitors about your products and services. Also, make sure you add unique content regularly as this is one of the most important requirements to both keeping your visitors coming back and getting your pages ranked well. Ultimately, make sure your content matches your business goals.

2. Your Post Headers Should Contain Your Keywords

Search engines tend to rank keywords appearing on the heads and sub heads of pages. With that, be sure you use descriptive, targeted keywords or key-phrases that show in at least one or two header tags. The more related information you have about the post, the better rankings it shall get.

3. Stay Up to Date

An important tip regarding online marketing is to be sure that you always stay on top of the latest trends and news regarding the Internet. It’s crucial to be aware of the changes happening in the digital world.

Any small adjustments might affect the way you do business tremendously. So, avoid pitfalls and be the first one to inform your crowd about such changes.

4. Pick a Customizable Site

Use a website and host that allows you to make changes on your site and edit it in an advanced level. Some people make the mistake of using websites and hosts that limit what you can do with the site in terms of design.

Don’t fall into that. It will only hold you back from your true potential. So do your research and pick one that satisfies these requirements.

online marketing

5. Ask for Feedback

Don’t be so confident of a newly created website. It will skew your overall business perspective. It’s natural for us to be very proud of our final products.

But don’t make the mistake of not getting feedback from impartial parties. Start by asking your friends and family. You’ll be surprised how much other people can add to it.

6. Engage with Your Fans

Always respond to users who reach out to your brand through your Twitter account, Facebook fan page or brand website. Relate to your customers.

Listen to what they have to say. Then comfort them. They might feel ignored if you don’t. At last, you want them to feel like you care about their needs and feelings. Do your best to always find solutions to their problems.

7. Invest on User Experience

Create a well-designed layout for your online sites in order to accomplish successful Internet marketing. Potential customers will never stay on a website that is difficult to navigate, so hiring a professional web designer is highly recommended.

Find one with experience who is willing to understand what your brand represents. In the end, I guarantee you will be glad you did.

8. Set the Industry Standard

It’s essential to stand out from the crowd. Yes, I meant your competition. Make sure you use Internet marketing to attract customers to you, not your competitors.

And a great way to influence prospective buyers to choose your brand is to be the price leader in the industry. Using promotional pricing or special sales, may close many deals.

9. Know Your Competition

You can increase you success in marketing by following your competitors’ steps. Watch how your competition is driving their business on the web.

Utilize their tricks and ideas for your own business. Your goal is to take whatever they’re doing to the next level, and push your enterprise to even bigger success.

Online Marketing

10. Be Unique

It’s ok to copy what your competition is doing it. The problem is when you focus too much on that, and you end up copying their products, services, décor, and more.

Customers like creativity, and with that, they like uniqueness and originality. If they notice you’re being a copycat, they’ll simply swap you with your competitor. So put that creativity to work and show off your own style.

11. Be Thorough With Your Recommendations

When you are writing a product review, make sure that you focus on both the positive and the negative sides of what the product does. Be as comprehensive as you can. It will increase your credibility.

A review with only positive points may look suspicious. Honesty is paramount if you want to maximize your earning potential.

12. Gradually Scale The Price

When selling, think about increasing the discounts as quantities increase. This will make online coupons more attractive to your customers. In other words, the bigger the purchase, the higher the discount.

People tend to buy more if they see that they’re getting a better deal. And if they get a bigger quantity with a discounted price, it will mean more sales to you.

13. Start an Email List

Great mailing lists aren’t built overnight. In fact, it will take time to collect email addresses. But when you do, make sure your Internet marketing efforts are aggressive.

Be consistent as well. It doesn’t matter whether you have a 10 or 10,000-person list. Give everyone the same type of treatment and send out your best material every time.

Online marketing

14. Promote Your Products Using Videos

They’re a unique way to grab attention of prospective customers. Today, video production is among one of the most promising activities within social media.

And with online video gaining popularity every day, any businesses that don’t plan to include them in their online marketing strategies will have a greater chance to fail. So make use of that.

Setting up a strong online marketing plan takes time. But the benefits of successfully doing so will help increase your customer base and keep existing ones coming back.

Before you start, choose the digital channels that will work best for you, then tailor your efforts to your target market in those venues. If you already have a niche, leverage it to build your business.

Need to know how to build a free website? Make sure to check out my #1 recommendation.



9 Responses

  1. Maurice Jackson

    As a marketer myself, I know the importance following up on everything on your list. For me, the key is to stay organized and follow your business plan and strategy. Also even though it looks like there is a lot to get done, always focus on the task at hand.

    • Marcus

      Hey Maurice, I also think that’s a great strategy. Work on one thing at a time, and follow the strategy set on the business play. Hey, thanks for stopping by. Take care

  2. Stefano

    It’s a very interesting article, well structrured and covering the main aspects of online business; I’ll we wait for the expanded version of each point;

    • Marcus

      Hey Stefano, thanks. Yes, each of the points could be an article itself. I’ll work on them. Stay tuned.

  3. Mary Ann

    I love this post. I’m going to bookmark it. Love every tip. I really agree with 7. – You often only get 1 first impression, right?! I also find that being unique is sometimes the hard part. I see a lot of really similar stuff… That’s the “Red Ocean” stuff. But innovation is at the crossroads, right? I love seeing unique and new/different stuff. Thanks again for this info!

    • Marcus

      Thanks Mary Ann. I have to agree creativity is what makes people and businesses stand out from others. Innovation is what differentiates common from exquisite. I can also see you know what you want as a customer. Thanks for your words.

  4. Stephanie

    Hi Marcus, I think you’ve mentioned some valuable tips here. Asking for feedback is definitely a great way to see if your ideal user actually benefits from your site. I have a few ways I get feedback, such as asking members on various Facebook groups, or through the peek test with

    I also like the idea of building an email list. I’ve been working on building my email list over the last few weeks and there’s a lot of value in building a list of subscribers who are more willing to interact and engage with you/your content.

    Thanks for sharing!

  5. Daniel

    Great tips !! I really like #14 using videos , great idea !! I will using that ASAP, thanks for the helpful info!!

    • Marcus

      Thanks Daniel. Videos production is maybe one of the hottest topics right now. Some of the most successful marketers out there use videos in their campaigns. Make sure you join the movement too

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