Internet Marketing for the Local Business – The Beginner’s Guide

posted in: Marketing | 16

The internet is probably the biggest invention the world has seen the last 50 years. It has completely changed our lives, and the way we interact with each other. In marketing, it has changed the way businesses get their brands exposed to the public as advertisers are rapidly shifting from obsolete channels such as The Yellow Pages to the digital world.

You’re probably missing out on some true potential if you’re not part of this online revolution today. The goal of this read is to provide you with some basics of internet marketing not only for a small business but anyone looking for guidance on where and how to start. Internet Marketing for Beginners

Internet Marketing Basics

Internet marketing can be very beneficial to your business. However, you need to know some basics before you can jump right into it if you’re just getting started. The first step you can take is informing yourself by referring to books or even getting help from professionals. Essentially, you need to master the benefits you can gain if you want to understand why Internet marketing can be so effective to businesses.

Learn as Much as You Can

There are many books and magazines you can read. Set aside time to do this regularly. Be consistent! If you are starting your business from scratch or planning on making a living online, then the more time you devote to studying, the more likely you are to succeed.

If you want more in-depth learning, you may be able to find courses that will help you. Colleges often host classes on why Internet marketing is an important aspect of businesses. These may be found through the college itself, or through local small business associations.

Seek out for a professional. One of the very best ways to learn about Internet marketing is to find someone who works with it. Hence, if you know anyone in the marketing industry, or can make contacts somehow, take advantage of it. With that, you may be able to avoid many of the pitfalls that some people face when they are just starting out in marketing. Talk to them whenever you can, and ask them questions on why they think Internet marketing is so effective for them and how you might translate those tactics to your own business.

Look at the Competition

Take some time to study your competition’s marketing campaigns. Try to find out what types of marketing strategies are being used by businesses similar to yours. This will give you a good idea of how they are using online marketing.

Internet Marketing

People may wonder why analyzing the competition is important. But the answer to this is simple; they must be doing something right if they are growing. Contrarily, you may be able to get some ideas on what not to do If they are failing.

As you can see, there are many ways in which you can learn about Internet marketing. Once you know just a little about it, you will be able to apply it to your website and your business. Then, the next step is seeing more traffic and sales, hence more profit. Ultimately, you might find yourself ahead of your competition.

It is easy to see why Internet marketing should be taken very seriously. If you want to survive in the online community, you have to persistent. Without Internet marketing, you will be lost among the thousands of other businesses out there. So find some good resources and start learning.

Being proactive in the learning process will help you to achieve your goals. After you master the basics of Internet marketing and start seeing results, you need to move onto advanced internet marketing. Learning about it in advance can help you to prepare for jumping into it when the time comes.

Why Worry About Advanced Internet Marketing?

Just like many programs out there, many people learn the basics of internet marketing and then quit. They figure they are doing well right where they are, so they find a reason not to move forward. Don’t make the same mistake.

There are plenty of reasons why you need to know as much about Internet marketing as you can. You may be doing very well on your website right now, but you need to be constantly growing your marketing and adapting to the changing demands of your potential customers. This is where advanced Internet marketing comes into the picture.

Internet Marketing

In the past, you didn’t need to worry about competition from stores across town. In fact, you may only had to worry about staying ahead of a few other businesses in your area. But today, stores all over the world are competing against you. Just as in the past, they’re trying to “steal” your customers. Thus, this can be a big problem to overcome, as it’s harder and harder to see customer loyalty these days.

So What Do You Do?

Start learning about advanced Internet marketing. Look up for updated materials and resources to see if any new strategies have become available. This is a great way to start because you can put these to work without having to learn entire new methods.

Then refer to industry-recommended books, and magazines on well-established websites. See what is next in line for you to tackle in your marketing campaign.

There are plenty of options available, so you should be able to sift through them to find one that you are not only comfortable using, but is also relevant to your business. Only you can decide which direction you wish your marketing efforts to take, as certain advanced Internet marketing methods work better for some businesses than others.

Don’t Rush, but Move Forward

You don’t have to go racing into new marketing right away if you are doing well at the moment. You can use the opportunity to just learn all you can about the methods you are going to implement next. But you do need to always be learning something and to prepare for the next stage of your website and business. This keeps progress and growth from catching you off guard.

Internet Marketing

If your current Internet marketing efforts are based around the same tried and true tactics that seem to be working well, consider adding video marketing or perhaps even social networking to your overall marketing.

It may not even be aware now, but you may be doing yourself a big favor by learning about advanced Internet marketing. Even if you just research it in your spare time, you will begin to formulate ideas and plans for the future of your business. Being proactive like this will keep you going strong in the market for many years to come.

16 Responses

  1. Nate Kidd

    Internet marketing has evolved so much since the 1990’s. It surely has created many millionaires and it is something that should be taken seriously.

    In order for internet marketers to not get lost among the many other marketers out there you definitely have to be persistent and stay on top of the most cutting edge technology in the internet marketing space.

    10 years ago video marketing was not popular but look at it now. Almost everyone has a youtube channel and use it as a form of marketing to build their business.

    You have given some great tips here with this awesome beginners guide.

    • Marcus

      Yes Nate, it’s amazing how things have changed. It makes me wonder where we’re going with it. I wonder if there’s gonna be such a thing as Internet 3.0 one day. What do you think?

  2. Sarah

    Great guide with super duper information, as it is for beginners so people like me will benefit a lot from this article. A very well explained article in a simple and easy way… thank you

    • Marcus

      Thanks Sarah. It’s just amazing how we’re in the 21st century and there are still a great number of people that need help with their internet marketing needs. I’m glad you liked the article. Thanks

  3. Jeremy Bargy

    I appreciate the knowledge. I am very new into the online marketing realm. Sometimes it is very overwhelming to climb the ladder to make and maintain a site. It is a great time to be invested in it and i can only imagine it will continue to grow.

    • Marcus

      Hey Jeremy that’s awesome! Congrats on the big decision to make it on your own. Best of luck yo you

  4. Tom

    Interesting information on internet marketing. I totally agree that we need to become at least knowledgeable about how the internet works, and how it is possible to make a living with it. I know that my offline business is being hurt by Amazon, but that doesn’t mean that we can’t establish our own online presence, and compete with them, and other online players. Thanks for sharing this important info.

    • Marcus

      Yes Tom. Business owners often do it the wrong way. Hope this was an eye opener for you

    • Marcus

      True Sabita. It’s just amazing how so many businesses haven’t still figured that out

  5. Brandon

    I wholeheartedly agree. Although this is SUCH a great idea for gaining more leads and sales, some business owners are still living in the stone age as it seems. Like my boss doesn’t even have a Facebook page yet or even a website. He still uses paper and has absolutely no plans on switching to a more modern approach. I may have to send him to this article so he knows what he’s actually missing out on 😛 Great job btw.

    • Marcus

      Thanks Brandon. It’s amazing how the majority of businesses still think and act like your boss. Those that make a move and realize that technology is a crucial part of marketing efforts will have better chances to succeed and improve their profits.

    • Marcus

      Yes Melinda. As Bill Gates said there are two types of companies, those that do business online and those that are not in business

  6. Mr. Progress

    Hey Marcus, great realistic and extensive article. Internet marketing cannot be ignored in this time anymore, not even by local businesses. Certainly going to show this to my uncle, who has his own local business. Thanks for the information and quality article!

    • Marcus

      Agreed Mr. Progress. Simply, companies won’t go anywhere if they don’t have an online presence. It’s crucial to have an online presence if you want to remain competitve

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