There’s no doubt social media is one of the most effective and inexpensive marketing tools available today. It has gained huge popularity among businesses all over the world as the return on investment can be very high if used effectively.
However, it can be overwhelming for companies to manage the numerous platforms available, and all the features they come with. So getting the best of it is a challenge that many companies face.
It’s important to set a strategy. Some of the most successful social media managers in the market have certain habits that set them aside from others, in regard to performance and how to market social media.
I have prepared a list with some of those habits. Take a look at them, and let me know in the comments below if you’re already using some, or if there are any tweaks you have implemented to any of these strategies.
1. Know Your Niche
Know what people in your niche are most interested in, and come up with content that satisfies those needs. For example, any new golfer will want to know about perfecting their swing.
Think about beginners, and intermediates, and you will become a magnet for them as they look for solutions to issues they may have.
Be up to date with new products and trends. It’s crucial to be one of the first ones trying a particular product and service, and then write a review about it. Express your opinion wisely. As an expert in your niche, you should be able to analyze quality, features, and price in detail.
2. Block Time on Your Calendar
Reserve time each day to work on your social networking profiles. Thirty minutes, 2 or 3 times a day will prevent you from getting distracted and eating up your time.
Log in, look around, and interact as needed. Be effective and straightforward. But don’t just crank out content without thought. Know what’s actually happening in the account.
For example, if you have a Tweet that is getting a lot of attraction, don’t tweet more items that are just going to push it down the page. Instead, let it ride as long as it can. Take advantage of its momentum. Work at one post at a time.
3. Leverage Advertising as Needed
Even a small budget can generate return if you use it with the right content. After all, it’s about choosing the right network at the right time.
Using the example of the hot tweet above, consider turning it into a sponsored tweet. There will be more exposure to people in your niche, which in turn will generate more followers, and traffic to your website.
Also, think about running a campaign to add more followers while the tweet is ongoing. The goal is to have more exposure so you can connect to those interested in your niche. The majority of social media platforms offer this service. Basically, you pay them to expose the post to more people based on your online marketing criteria.
4. Use Automation as Needed
A growing number of tools will allow you to manage multiple social media accounts all at once. Essentially, you connect every profile to one of these platforms so you’re able to manage them all in the same screen.
One of the most popular features of these tools is the ability to schedule posts, which automates the process for you and lets you focus on other important tasks.
5. Think Engagement, Not Just Eyeballs
Your content should be interesting enough to excite a response, such as a comment, a like or a share. Make your calls to action obvious in order to get what you want. See some examples of engaging posts below:
- Provocative or thought-provoking questions
- Sharing interesting articles and other niche-related content, and encouraging others to as well
- Creating a range of content in your site, and sharing it
- Comment on a recent news item
If you get a comment, reply to it as appropriate. However, remember that haters will always hate. And if you think about it, social media is the perfect weapon for these types of users.
Rule number one is: don’t engage on their unprofessional level. Remember, you would be doing that in front of the entire world. Simply delete their nonsense. Block them, and move on.
In the posting, give a clear call to action, such as “Like or share if you agree”, or “For more details click on the link”. Invite them to share, or “Let us know what you think in the comments box below.”
6. Follow Others and Engage as Needed
See what others are doing and be helpful in all your interactions online, and people will soon be checking out your profile and start to follow you because you look like someone worth paying attention to.
Ask open-ended questions. The idea is to encourage full answers using the user’s knowledge and feelings. Start them with the words why and how, and phrases such as “tell me about…” usually helps to create engagement.
7. Connect With Thought Leaders
Connect with the top people in your niche. You can learn from them, and will be keeping good company, which over time may result in a range of profitable opportunities.
You could do that by simply commenting on their posts expecting that their followers would see your comment and decide to follow you as well.
You may also use social media analytics software to separate your network into clusters. Basically, you’d be able to precisely recognize who the biggest influencers on your network are.
8. Track Your Results
See how many engagements you get from each activity. You can create a unique URL for each network campaign so you can see exactly the results you’re getting. That can be done with the help of Google Analytics for example.
Test your content. By doing so, you’re able to try different strategies and see which one works better. Not only that, you can also compare them with both old and newer reports. That will help you decide which strategy you’ll be using next.
Social Media as an Effective Marketing Tool
As you can see, there are a lot of different strategies involved with Social Media Management. These are just some high-level, but certainly some that every marketer should consider.
There’s way more to it. But this can certainly be a good start. Please, let me know in the comments below how you like them and how you’re planning to put them into practice. I’ll be more than happy to give you some feedback.